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How to Use Patterns in Your Stationery Designs

Whether I’m designing for weddings, social events, or corporate clients I ALWAYS have patterns in the back of my head.  I use patterns as the finishing touches in a stationery suite or fully branded event stationery.  The patterns helps to carry out a theme, add style, provide an unexpected design element, along with helping to fill in “white space” that is not intentional.
Today I’d like to share some ways in which you can use patterns to make your invitations and stationery even more FABULOUS!
Printed Envelope Liners
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Printed Back Side Invitation
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Printed Watermark Background
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Printed Gatefold
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Printed Invitation Border
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Printed Insert Background
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Royal Tea Party Inspired Bridal Shower Invitations

2015-01-23-00044These are some of the prettiest bridal shower invitations that we’ve ever created and we think you’ll agree!  I worked with Tanika’s maid-of-honor to create these custom gatefold stye invitations that featured a lace pattern printed on the outside, silver glitter backing layers and beautiful metallic silver mailing envelopes.  The design on the inside of the invitation also featured a monogram design inspired by tea pots and heels…love how it turned out!  The monogram design was also used on coordinating program booklets for the event.

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Baby Shower Storybook Invitations

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Storybook style invitations instantly take you back to memories from your childhood, or ones that you’ve created with your children.  This was definitely the case when Mommy Keisha decided that she wanted me to create custom invitations for her Vintage Winnie The Pooh themed baby shower.  She is a repeat client who always gives me creative control so I came up with this idea that was inspired by the Antique Winnie The Pooh storybooks I discovered while researching her theme. I’m sssoooo in love with how super cute they turned out and I couldn’t wait to share them with you!
The overall invitation was designed in a soft blue and chocolate brown color palette for a little boy.  The storybook style invitation was made from thick and sturdy card stock that was gold foil printed and double scored to look and feel like an actual book!  Don’t you love how the “title” is also printed on the spine of the book!  Inside of the book featured pages containing scenes from Winnie The Pooh books and the formal wording inviting guests to the shower.  The RSVP card was designed as library checkout card and was held in it’s own pocket inside of the book.  The finishing touches were the custom envelope liner and the coordinating thank you cards!
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How To Create A Fully Branded Stationery Suite

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Creating the overall brand, or “look”, for your wedding or event stationery is all about CONSISTENCY! The brand is established in the beginning as a way to define and set the tone for you event through the use of coordinating colors, fonts, graphics, paper and printing styles.

When I brand weddings and events I pull inspiration from the venue, decor and the personality and style of my clients. This helps me to carefully source the appropriate graphics and fonts that will represent the “look” they are going for. I use these key components throughout all of the stationery pieces in different ways. Everything should not be an identical match, but more so variations. Take a look at the featured designs below to see how a fully branded stationery suite was created.

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Rocker Chic Inspired Styled Shoot as Featured on The Munaluchi Bridal Blog

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This feature is SO way overdue, so let me first apologize for not showing off this AMAZING styled shoot with you before now.  Last year the fabulous ladies of Shayla Hawkins Events brought us on board to provide the stationery for a Rocker Chic themed wedding inspired by the “Black Girls Rock” movement.  Everything about this shoot is raw and edgy, yet modern and stylish!

For more photos and details about the shoot please visit Munaluchi Bridal who graciously featured it on their blog!

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KUDOS TO THE CREATIVE TEAM

Overall Style Shoot Design + Coordination: {SHE} Shayla Hawkins Events
Photography: Comfort Photography
Venue: Strongwater Food & Spirits
Floral Design: Flowers on Orchard Lane
Cake: Jan Kish la petite fleur
Linens: Mosaic
Tableware Rentals: All Occasions
Stationery Design: LePenn Stationery
Dessert Table: Bella Christie
Hair + Makeup: Strands Cafe Salon
Wedding Dresses: Ivy Bridal Studio
Wedding dress designer: Hayley Paige
Jewelry:  Embuye Collection
Motorcycle: Iron Pony

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