I was commissioned by business owner, Tyra, to design a business logo for her energetic and new business venture. The City J.A.M. Experience is a dance and fitness studio based out of Maryland. During our brainstorming sessions she informed me that she wanted the logo to be “Exciting and Fresh with a Family Environment”. After some thought she decided she wanted the logo to involve some sort of combination of purple and lime green or lavender and teal with a city skyline, suggested by myself.
Here are a few of the initial concepts:
And here is her finalized logo design: